The smartphone mobile market has revolutionised the way customers interact with business. Customers are moving away from websites and PC's towards smartphones and apps. To match the demands and expectations of customers, businesses need to go mobile; fast. Mobile applications allow smartphone users to access your business, to browse, interact and purchase in an immediate, easy, efficient way. Unlike mobile websites, an App can create a far more interactive experience with your business by using the technology thats native to the modern smartphones; GPS, motion sensors, light sensors and near-field communication.
The market share for smartphones is no longer dominated by the iPhone. Android, the fastest growing smartphone operating system for the past 4 years, now accounts 75% of phone sales and is continuing to grow rapidly.
"Android smartphones accounted for 75% of the 181.1 million shipped in the third quarter of 2012. The 91.5% year-over-year growth was nearly double of the overall market growth rate of 46.4%.
Android has been one of the primary growth engines of the smartphone market since it was launched in 2008. In every year since then, Android has efectively outpaced the market and taken market share from the competition.
The smartphone operating system isn't an isolated product, it's a crucial part of a larger technology ecosystem. Google has a thriving, multi-faceted product portfolio. This factor and others have led to loss of share for competitors." IDC, November 2012
Android is an open source Linux operating system. It is free for anyone to contribute and change, while you are in control of your own code and the platform. The adaptability of Android will future-proof against the changing landscape.
While it would seem a simple task, to do a straight-transfer of an IOS app onto an Android platform; to be able to do this and maintain the smooth functionality and quality intuitive experience Android users will expect is a great challenge.
If an app is simply transferred from one platform to another, pretending not to be iOS - trust us; Android users will know. The flow of content, the visual impression, the natural intuitive feel of the app, simply doesn't feel right. The choice of a 'quick solution' to provide an app for Android users comes with the risk of losing the interest of the fastest growing section of todays market.
While it is possible to create a similar app between iOS and Android, a successful Android app needs to be created with the Android platform and the customer in mind; understanding the differences between platforms, utilising the strengths of Android, whilst keeping in mind the expectations of the Android user. Time spent in creating a brilliant, intuitive and functional app and expanding your business within the Android platform will be rewarded by users making your app part of their everyday life.
If you have an iOS app and are looking to port to Android, please contact us at sales _at_ treshna _dot_ com, and one of our consultants can talk to you about the options.
With mobile technology developing fast your business needs to keep ahead of the game; an app needs to be intuitive to use, needs to fulfil the requirements of your business and the expectations of your customers while remaining agile and lightweight. Our strength at Treshna is in the breadth of our experience; not only can we put together a good looking app for customers, we can also draw from our years of experience in open source programming, database integration, report management, personalised business software and RFID technology to create highly functional integrative apps for business use.
Android app developers predominantly use either Native Java or HTML5. While we are able to use both in our app development, our preference at Treshna is Native Java - this is where Treshna stands out from the app developing crowd.
Native produces faster app speed, an intuitive feel-good interface and higher levels of security and storage. In a nutshell, native apps provide the best usability, the best features, and the best overall mobile experience.
We can also develop HTML5 apps using an open source solution called PhoneGap to give you an app for all smartphone platforms; including iPhone, Blackberry and Android. While HTML5 is commonly used for app development it is a far more simplistic language resulting in a slower app with reduced levels of sophistication; apps based in HTML5 tend to perform poorly in the market compared to those using Native Java.
We will work with you to create the best Android app for your business or convert your existing iPhone app onto an Android platform.